Effective Date: 1st January 2025
Website: https://beastofhercules.com
Business Name: Arkuno
Contact Email: enquiry@beastofhercules.com

Arkuno (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal data in accordance with the Digital Personal Data Protection (DPDP) Act, 2023, and in compliance with the advertising policies of Google Ads and Meta (Facebook/Instagram).

1. Scope & Consent

By accessing our website or purchasing Beast of Hercules Capsules, you agree to the terms of this Privacy Policy and provide your consent to the collection and use of your data as described herein.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity Data: Full name, gender, age (18+ only)

• Contact Data: Email address, mobile number, shipping address

• Sensitive Information: Any voluntarily shared wellness or health-related goals

• Device & Technical Data: IP address, browser type, device identifiers, session timestamps

• Marketing Preferences: Your choices related to promotional emails or newsletters

• Transactional Data: Purchase history, order details, payment method

• Cookies & Tracking Data: Analytics and advertising pixels (Google, Meta) to track website activity

❌ We do not knowingly collect data from individuals under 18 years of age.

3. Purpose of Data Collection

We process your data for the following purposes:

• Order confirmation, processing, and delivery

• Customer service and support communication

• Website performance analytics and UI improvement

• Product updates, newsletters, and marketing (only with your consent)

• Legal and regulatory compliance (e.g., invoicing, taxation)

• Running basic non-personalized ad campaigns for awareness

🚫 We do not use any health-related or sensitive data for ad targeting or profiling.

4. Legal Basis for Processing

Your personal data is collected and processed on the following legal grounds:

• Consent: For marketing communication and cookies

• Contract Performance: For fulfilling your purchases and services

• Legal Obligation: Taxation, accounting, and regulatory purposes

• Legitimate Interest: Website improvements, analytics, and product optimization

5. Data Sharing & Disclosure

We do not sell or rent your personal data. Your data is shared only with the following trusted parties:

• Payment Processors: To securely process transactions

• Logistics Partners: For accurate and timely delivery

• Analytics Providers: (e.g., Google Analytics, Meta Pixel) to understand site performance

• Legal Authorities: If required under applicable laws or court orders

🛡️ All third-party vendors are bound by strict data protection contracts and policies.

6. Cookies, Pixels & Advertising

We use cookies and pixels from third-party providers to:

• Analyze anonymized visitor behavior

• Display remarketing or retargeting ads (without personal health data)

• Optimize ad spend and campaign performance

🔧 You can control cookies through your browser settings.
❌ To opt out of personalized ads, visit Google Ad Settings or Meta Ad Preferences.

7. Your Rights Under the DPDP Act, 2023

You have the right to:

• Access your personal data

• Correct inaccurate or incomplete data

• Withdraw consent at any time (for marketing or tracking)

• Request deletion (subject to legal and operational limits)

• File complaints with our grievance officer in case of violations

📩 To exercise your rights, contact us at enquiry@beastofhercules.com

8. Data Retention Policy

We retain your data only for as long as necessary:

• To fulfill your order and related services

• For compliance with tax and regulatory obligations (up to 36 months)

• For customer support, warranty, or dispute resolution

9. Data Security Measures

We employ industry-standard practices to secure your data:

• SSL encryption for secure communication

• Role-based access to sensitive data

• Secure servers and encrypted backups

• Ongoing audits to monitor for breaches or vulnerabilities

⚠️ No method is 100% secure. If you suspect misuse, notify us immediately.

10. Grievance Redressal

Grievance Officer: Team Arkuno
Email: enquiry@beastofhercules.com
Response Time: Within 7 business days

11. Policy Updates

We reserve the right to modify this Privacy Policy at any time.
Any updates will be reflected here with a revised Effective Date.

12. Contact Information

For any privacy-related queries:

📧 Email: enquiry@beastofhercules.com
🌐 Website: https://beastofhercules.com